# SHiRE3D Cable Valet Dock — emergency opportunity brief

## Decision

Create an original, compact desk cable-management product family immediately.

## Demand signals observed on 1 August 2026

- Etsy Australia’s 3D-printed cable-organizer market showed a personalised cable holder with about 2,200 reviews.
- The same market showed a portable cable organizer with about 795 reviews and PETG desk cable clips with about 380 reviews.
- Etsy’s desk-management market showed established demand for cable organizers and teacher/desk gifts.
- Controller-stand and cable-organizer markets also showed multiple products with roughly 1,000–1,800 reviews, confirming continuing demand for gaming and desk-setup organization.

These are marketplace demand signals, not a guarantee of sales.

## Why this product

- Original generic geometry with no characters, brands, logos, or copied STL.
- Low material use and easy shipping.
- Prints flat without supports.
- Useful for home offices, gaming desks, family charging areas, teachers, and students.
- Three sizes provide natural upsells.
- Colour choice and a front label recess provide easy personalization.
- Can be photographed and listed quickly.

## Product differentiation

The Cable Valet combines:

1. retained cable slots;
2. an open accessory tray;
3. a front personalization recess;
4. compact, standard, and family-size versions;
5. support-free FDM printing.

## Source pages used for the urgent market check

- https://www.etsy.com/au/market/3d_printed_cable_organizer
- https://www.etsy.com/au/market/desk_management
- https://www.etsy.com/market/controller_stand_cable
- https://www.etsy.com/au/market/3d_printed_desktop_accessories?page=3

## Commercial boundary

The design is a real original CAD draft. Ray must inspect the model, print a sample, perform a practical fit test, photograph the actual print, and approve the listing before sale.
